Donley Communications Public Relations

Donley Communications Clean Energy PR Expertise

Clean Energy Expertise

We have been involved in the promotion of fuel cells since 1991, and through that work we have come to know the industry, its issues, and the media which cover this market. We have developed extensive relationships with national and regional reporters covering energy, environmental issues, transportation, auto, and portable and stationary power generation technology. We also know the media and organizations that cover the political and investment angles relating to energy topics. Because of our expertise, we were asked to and participated in a two-day consultation session to help develop a communications program for hydrogen and fuel cells for the Department of Energy.

An overview of our work for fuel cell and other energy-related companies includes:

  • Fuel Cell Today: The leading organization for market-based intelligence on the fuel cell industry. In September 2001, we introduced this industry information portal, www.fuelcelltoday.com, by pursuing the energy, environmental, industrial, technology, science, transportation, and website media, and by contacting relevant industry trade organizations. In November 2002, we publicized FCT’s new worldwide research on the status of the fuel cell industry. Along with national distribution, we arranged in-person interviews for FCT’s director with Newsweek, The New York Times, US News & World Report, The Economist, The Detroit News, Dow Jones, Bloomberg, Reuters, Greenwire/EEP and Inside Energy. We also arranged meetings with alternative energy directors at environmental advocacy groups in both New York and Washington DC. In January 2009 we conducted a nationwide media campaign outreach for FCT focused on the venture capital and private equity clean tech community. Furthermore, we generated attendees and media coverage for FCT’s new report on fuel cel commercialization, which was introduced at a briefing we arranged in New York City.
  • Connecticut Clean Energy Fund: an organization dedicated to the development of renewable energy businesses in the state. We provided strategic counseling, message development, public speaking, and media training for the CCEF portfolio managers who pursue development of Connecticut’s alternative energy business. CCEF operates as part of Connecticut Innovations.
  • Johnson Matthey: For this London-based specialty chemicals and precious metals company – a client for over 20 years – we have conducted extensive communications programs focused on platinum’s uses and supply/demand fundamentals in a broad range of industries, including fuel cells, catalytic converters, transportation, energy, investment, jewelry, and environmental concerns. Each campaign has been targeted to different audiences, including consumers, business-to-business professionals, environmental advocacy groups, manufacturers, retailers, brokers and analysts, and energy-related organizations. Our programs have included multi-city press tours and press conferences, nationwide educational seminars, the development of information centers, surveys, writing and production of brochures, video development, design contests, strategic counseling and issues development, spokesperson training, media interviews, and placement of articles nationwide.
  • World Fuel Cell Council: In the early 90s, we worked with the WFCC, based in Frankfurt, Germany, to publicize a “white paper” on fuel cells, developed in conjunction with Arthur D. Little. Our goal was to increase knowledge about the status of the industry, to position the WFCC as a major information source, and to increase awareness of fuel cells as a clean and viable energy source among consumers, businesses, manufacturers, science organizations, and environmental advocacy groups. Donley arranged a press briefing in New York and secured story placements nationwide, including articles in Popular Science (cover story), Research and Development Magazine (cover story), Environmental Science & Technology, The Chicago Tribune, The Boston Globe, Associated Press, Journal of Commerce, American Metal Market, Energy User News, New Fuels Report, and The Energy Daily.
  • El Paso Corporation: Based in Houston, Texas, El Paso is a diversified energy company that owns the nation’s largest gas pipeline network and is the fourth largest gas producer in the U.S. Since 1999, we have publicized El Paso’s acquisitions of various businesses, including Sonat, Tenneco and Coastal Corporation. We arranged interviews in New York for El Paso’s CEO with CNBC, The Wall Street Journal, Reuters, Bloomberg, Fox News with Neil Cavuto, The Financial Times, and Business Week, among many others.
  • Evolution Markets: Founded in February, 2000, this company brokers physical and derivative products, arranges emission trades, and provides advisory services to emerging global institutional energy and environmental markets. Donley introduced the firm to the business and energy trading community through strategic counseling on the issues, developing all press materials and media releases, and arranging press interviews for the company’s president and chief executive officer. We secured articles in Barron’s, The Energy Daily, Energy Today, Hart’s Energy Markets, The Houston Chronicle, Oil and Gas Product News, Alternative Energy, and Coal Age. We also arranged interviews with energy reporters nationwide at daily newspapers and wire services.
  • Donaldson Lufkin & Jenrette Energy Group: DLJ was a bulge-bracket investment banking firm and a client of Donley’s for over 20 years before it was acquired by Credit Suisse First Boston. We worked with DLJ in writing press materials and arranging media interviews for DLJ’s energy clients during acquisitions, mergers and other significant business transactions.