Healthcare Experience

Our healthcare/pharmaceutical team is co-headed by Paula Evangelista and Anna Ray-Jones. Their combined experience includes successful campaigns for such clients as: Roche, the Laboratory Corporation of America, Visible Genetics, Sanofi-Winthrop, Boehringer-Ingelheim, Epotec Behavioral Healthcare Online, Rhone Poulenc Rorer, Milliman (healthcare actuarial consultants) and others. They have managed and implemented PR programs in such focused areas as infectious diseases, cardiology, mental illness, diagnostics, disease management, oncology, biotechnologies, medical devices, managed care, healthcare informatics, and employee healthcare benefits.

Among the healthcare services we offer are:

• Campaign planning
• Project management
• Media relations
• Event planning
• Media/presentation training
• Third-party constituency building
• Product positioning
• Third-party advocacy
• Patient and physician education
• Research and development of policy statements and position papers
• Writing and editorial services
• Liaison with patient groups, service organizations, medical associations, and regulatory agencies
• New product launches (launch materials, media relations and media events)
• Strategic communications
• Crisis management.