Media Relations:
First-class media knowledge and placement skills are a fundamental strength of this agency. We regularly work with the nation’s leading print, broadcast, and online media – consumer and trade. Our approach on behalf of clients is tightly targeted – the right stories in publications and electronic media that are important to our clients’ business and communication objectives.
Product Support:
Our experience includes product support for mutual funds, separately managed accounts, annuities and other insurance products, pension/retirement plans, college savings programs, syndicated real estate funds, trading software, electronic publishing, investment management services and products, equity and debt offerings, re-financings, and hybrid securities. We have also launched products for non-financial industries, with examples as diverse as energy-related information services, platinum jewelry producers and retailers, and a wide range of books and other educational material for career consulting firms.
Product and Service Launches:
Donley has been very successful in launching new products for clients. For example, we have introduced: a broad range of mutual funds and institutional, advisor and retail investment strategies for Goldman Sachs Asset Management, Chancellor Capital Management when it was spun off from Citibank; a new software product for the Chicago Board of Trade called Performance Trading Technologies; and several new consumer personal investing tools for Value Line. We promoted various electronic risk and cost measurement tools for Milliman USA, a national actuarial and benefits consulting firm, and for a decade we have helped advocate for the development of fuel cell technology for Johnson Matthey, a London-based platinum group metals company, while also launching their PGM industry reviews for the past 20 years.
Strategy:
In its broadest sense, this involves working with senior-level executives to formulate long-term positioning or repositioning strategies, using such tools as communications audits, client perception studies, and investor and media surveys. More narrowly, it may call for devising and executing a plan for delivering critical messages to key audiences – investors, clients, employees, or a sales organization – in a limited time frame.
Business-to-Business:
Much of our work has been classic business-to-business communications – either aimed at general awareness development or in direct support of a particular service or product. Donley services in this area include media program development for both the trade and general business press, marketing support materials, bylined articles, speech writing, arranging speaking platforms, and seminar and customer conference development.
Crisis Communications:
Our crisis communications skills include intensive, short-time-frame press and broadcast work and media training. Over the years, we have dealt with regulatory investigations and sanctions, criminal prosecutions, environmental crises, litigation support, management changes, control contests, hostile takeover bids, relocations, plant closings, and financial restructurings.
Issues Management:
In our representation of national professional and financial service industry clients, we have helped define and create issues management programs on topics ranging from the ongoing national debate over healthcare delivery and health insurance to programs dealing with professional ethical standards, director liability, the changing structure of the accounting profession, and legislative attempts to limit corporate take-over activity.
Creative Services:
Clear and persuasive writing skills are brought to bear on a wide variety of client assignments – from press releases, newsletters, bylined articles, and major speeches to position papers, annual reports, product and line-of-business brochures, direct marketing campaigns, and internal communications vehicles.
Market Research:
Donley has developed its own proprietary media research capabilities and we have also worked with major market research firms to gather information on client competitors, public opinion and/or attitudes about a company or product, and internal analysis of marketing problems and opportunities.
